Google Analytics in Executive Report
For customers who don't host with Website Pro, being able to still use website pro reporting along with Google Analytics would be great. Or a seperate app that can bring in google analytics to the exec report.
We’ve begun work on integrating Google Analytics into the exec report!
I agree that this is a severely overlooked option for Executive Reporting, Im guessing 90% of all digital marketing and web design agencies and solopreneurs use analytics as part of an overall audit for clients. Plus other agency reporting tools have it built in
Luke De Landelles commented
Google Analytics is a core element in our digital marketing offering. We use it as our core analytics / insights platform from website traffic through to goals and events to conversion tracking back to Google Ads and much more. We also deploy and configure Google Analytics for those customers that don't have website with us as part of our marketing management plan. Not having it integrated from a dashboard additional product into the Business Centre leaves a big gap in it becoming the single source of truth for our advertisers and success managers. Even a cut down version of metrics would be enough to satisfy at a glance KPIs.
Allow an admin, or SMB end-user to authenticate and connect Google Analytics to Exec Report, for automated tracking and reporting.
Mike Greenly commented
It would be nice to have a Google Analytics module that allows you to track externally hosted websites from within the Vendasta platform. I can see the functionality working similarly to Advertising Intelligence in that you can connect your Google account and select what properties to sync/display.
This functionality looks to be native to sites hosted with Websites Pro, but it would be helpful to offer the same level of insights and reporting to customers who do not want to migrate their sites.
It is difficult to prove the benefits of correcting listings and improving the online reputation of my clients. They want to know if has increased the amount of times people visited their Google listing, clicked to call, or looked up their address. It would be helpful if we could utilize the information that's available through Google Analytics, to show the increase in listing visits & clicks over time.