Advertising Intelligence Add Cost per Conversion KPI
under review
J
Jeffery Baker
The executive report and the advertising intelligence report both do not have a Cost per Conversion KPI. This is a main metric that a lot of my clients use in reporting. Please add an option to select or add that.
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Rylan Morris - Vendasta
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under review
Hey Jeffery, cost per conversion is table stakes for any serious ads reporting conversation, so this is a fair ask. Clients expect to see it and it's a gap worth closing.
Current Focus: Right now, our primary focus in the Advertising reporting space is expanding campaign-level reporting depth and improving attribution setup, including GA4 and call tracking integrations to better capture conversion data end to end. This will all come with Vendasta's implementation of MatchCraft directly inside of Partner Center (new "Ads" tab coming soon!)
While cost per conversion as a standalone KPI isn't on the immediate schedule, I've noted this for our future planning sessions. Thanks for helping us build a better product!
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