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Get your clients found, and chosen, in AI search by handing their search work to the AI Search Specialist, coming Nov. 2 in the new SEO AI Premium edition.
What it is
On November 2nd, Local SEO evolves into Vendasta SEO AI, with three editions. Standard and Pro keep the features you know today under the new name. SEO AI Premium is a brand new edition that includes the AI Search Specialist, an AI employee that takes the search work off a small business's plate and helps it rank faster.
What changes on November 2nd, 2026
  • SEO AI Standard
    (was Local SEO Standard) | New name, same features
  • SEO AI Pro
    (was Local SEO Pro) | New name. Keeps listings sync on 6 platforms, 15 tracked keywords and the local rank grid
  • SEO AI Premium
    (new) | Everything in Pro, plus the AI Search Specialist
Why it's important
Customers now ask ChatGPT, Gemini and Perplexity who to call. Most local businesses don't know whether AI recommends them, and don't have time to keep business profiles, keywords and website content current by hand. The AI Search Specialist shows where a business stands against named competitors and does the work to improve it, so your clients get found and chosen with less effort.
What's included
See whether AI is recommending you.
Brand Visibility, SEO and AEO reports show how a business shows up in AI answers against named competitors. Reports start the day Premium is turned on and refresh automatically on the last business day of each month, in a new Performance tab.
Business profiles and keywords, handled.
The AI Search Specialist reads the business's website, fills in services, service areas, payment options, description and attributes, and updates every connected listing. It handles Google's suggested edits and picks 10 keywords worth tracking.
Website fixes and fresh content, ready to go.
It turns report gaps into one blog a month, FAQs, and schema and robots.txt fixes. Approve them in one click from Next Steps, or let it run on its own. If a change ever breaks a site's layout, it rolls back automatically.
Ask anything.
Get plain-language answers about keywords, listings, citations, SEO, AEO and AI visibility.
Where it works:
Any site gets the reports, keyword selection and business profile upkeep. Blogs, FAQs, schema and robots.txt edits run end to end on Vendasta WordPress sites hosted on WP Cloud. Other platforms are being scoped; no date is promised. Backlinks stay a human service.
How to access
From November 2, 2026:
  1. Upgrade the account to the SEO AI Premium edition in Partner Center.
  2. In Business App, open the AI Workforce and select the AI Search Specialist.
  3. Check the new Performance tab. Reports start the day Premium is turned on, and the AI Search Specialist picks 10 keywords and starts profile upkeep on its own.
FAQ
Is Local SEO changing names?
Yes. On Nov 2, Local SEO becomes SEO AI, with Standard, Pro and Premium editions. Standard and Pro keep their features under the new name.
I've been using the AI Search Specialist in the open beta. What happens now?
Thank you for testing it with us. The open beta ends Oct 30, when the AI Search Specialist's reports, profile upkeep and chat leave Local SEO Pro. Your Pro features stay as they are. To keep the AI Search Specialist, upgrade to SEO AI Premium from Nov 2.
What happens to reports I ran during the beta?
Your beta reports live in chat with the AI Search Specialist, so you won't be able to see them in Local SEO Pro after Oct 30. Upgrade to SEO AI Premium and you'll get a fresh report in the new Performance tab, and you can still see the reports you ran during the beta: just ask the AI Search Specialist to pull them up.
How much does Premium cost?
Pricing will be available in Partner Center on Nov 2.
Does the AI Search Specialist build backlinks?
No. Backlink building is not currently available with the AI Search Specialist.
Where can I ask questions?
Reach out to your Vendasta account rep.
Clear the clutter from your inbox, and track every request in one place. Starting Monday, Nov 2, 2026, use Partner Center support requests as your primary way to reach the support team.
portal
Open new help requests in Partner Center
From Monday, Nov 2, 2026, the Partner Center tickets page is how you open a new request with Vendasta’s support team. When you open a request there, you can associate the account and product up front, so our team starts with the details they need. You can also see every open request and its status in one place.
From Monday, Nov 2, emails to support@vendasta.com won't open a request and will direct you to send your request in Support requests instead.
Why it matters
Your requests deserve a clear path to our team and as little back-and-forth as possible. Our support email inbox gets
thousands
of emails a week, and only about a quarter are real requests the team needs to handle. That noise buries urgent issues.
By submitting through Partner Center, every request is tied to your account, so it reaches our team clear of the noise and with added context. Its status, history and follow-ups sit in one place, and you can check on a request without sending another email.
Who it's for
How to get started
  1. Select the help icon in the top navigation, then My tickets. Or go to https://partners.vendasta.com/crm/tickets.
  2. Select Create ticket, choose the account and product, describe the issue, and submit.
  3. Already have an open request? Reply by email or in Support requests.
Q: What happens if I email support@vendasta.com after Monday, Nov 2?
Q: Do I need a Partner Center login?
  • A: Yes.
Q: What about requests that are already open?
  • A: Nothing changes until November 2nd. We encourage you to start replying via Partner Center now to get in the habit!
Q: Can I try Support requests before Monday, Nov 2?

new

CRM

APIs & Integrations

CRM AI

Update your Vendasta CRM just by asking Claude

Vendasta is now in the Claude connector directory. Pull up deals before a call, turn meeting notes into records, and clean up your pipeline after a review, all without leaving Claude.
Your CRM, one question away
Connect Claude to Vendasta once and ask for what you need in plain English. Claude can find a company and its open deals, create a contact from your meeting notes, or fix deal fields after a pipeline review. It can also search Vendasta's published documentation, so "how do I do this in Vendasta?" gets an answer on the spot.
  • Covers the core of your CRM:
    Claude can search and read contacts, companies, opportunities, associations and pipelines. It can create or update contacts, companies and opportunities, link them to each other, and create pipelines. All 19 tools search, read, create or update. It can’t delete records.
  • Your permissions, not more:
    you sign in with OAuth, so Claude can only do what your login allows, across your Partner Center or a single account group.
Why it matters
Keeping a CRM current means switching tabs, verifying details from calls and updating records after every pipeline review. With Vendasta in Claude, the details you already have go straight into your CRM, and each person's access stays tied to their own Vendasta login.
How to get started
  1. Open the Vendasta listing in Claude's connector directory (claude.ai/directory/vendasta) and select Connect.
  2. Sign in with your Vendasta account when prompted.
  3. Try it. Ask, "How do I create a contact in Vendasta?" Then ask, "Create a contact named Jane Doe with email jane@example.com." Claude asks you to confirm before it writes anything.
  4. Open your CRM and check that the record is there.
Note:
on Claude Team and Enterprise plans, a workspace admin may need to enable the connector first.
Learn more
FAQs
Q: Can Claude delete anything in my CRM?
  • A: No. Claude can search, read, create and update records. The connector has no delete tools.
Q: What can Claude see?
  • A: Only what your Vendasta login can access. Access is scoped through OAuth to your Partner Center or account group.
Q: Do I need to sign in to search the documentation?
  • A: No. Documentation search is public. CRM tools need your Vendasta sign-in.
Q: How often will I need to sign in again?
  • A: Your sign-in lasts 7 days.
Q: Will I need to reconnect when new tools are added?
  • A: No. New tools appear in the connector automatically.
Q: Does this work with apps other than Claude?
  • A: Yes. The same MCP server works with other MCP-capable apps. See the developer guide for setup steps.

new

Conversations AI

Now Available

AI Voice Receptionist

SMS

Never miss an emergency call: AI Voice Receptionists dispatch on-call technicians

Be there for your customers when they need you most by empowering your AI Voice Receptionist to handle after-hours emergency dispatch. No expensive after-hours answering service needed, no customers left without assistance.
image-20260822-151152
Live dispatch for after-hours emergencies
Add the "On-call Dispatch" capability to an AI Voice Receptionist to ensure customers needing urgent help can get it without delay, even in the middle of the night.
The AI Voice Receptionist will assess the situation, collect caller details, ring your on-call technician if deemed necessary, and connect the call.
How it works
Customize when to trigger:
Set the phone number and the criteria for when a call should be transferred.
Live dispatch:
The AI Voice Receptionist collects the caller's information the same way it does for standard lead capture, then puts the caller on hold, and rings the designated on-call technician
Smooth handover:
The caller is seamlessly passed into the care of the on-call technician when the AI Voice Receptionist announces the call with a customizable message (for example:
"Hello, this is after-hours dispatch. I have an emergency call for you. The caller is {CallerName}, at {ServiceLocation}. They're reporting: {Emergency}. Connecting you with the caller now."
)
Automated next steps:
Customize what happens next, such as sending the technician an SMS with the call details automatically.
Why it matters
Businesses that handle after-hours or emergency calls have historically had two options: pay for a human after-hours answering service, or let calls outside business hours go unanswered. Neither is great. An answering service can run hundreds of dollars a month, with your customers are talking to someone outside your business with no context on the job, and simply not answering means your customers are reaching out to your competitors. With On-call Dispatch, a business' own AI Voice Receptionist can screen the call, capture what's needed, and get your on-call technician on the line directly.
Who it's for
  • Service businesses with after-hours or emergency call volume, like plumbing, HVAC, and electrical
  • Businesses currently paying for a third-party after-hours answering service
  • Businesses that want on-call technicians notified automatically instead of relying on a forwarded phone line
How to get started
  1. Go to
    Business App > AI > Workforce > AI Voice Receptionist > Configure > Capabilities
  2. Add "On-call dispatch"
  3. Set the phone number to transfer to, and the criteria for when a call qualifies for transfer (for example, a burst pipe that is causing flooding).
  4. Customize the message the dispatcher uses when it announces the call to your technician. Dynamic fields like caller name, service location, and reported issue are available.
  5. Optional: set up an automation on the new dispatch trigger to text your technician the call details automatically, so they can be on their way before they even pick up.
Learn more
FAQs
Q: Does this replace my regular AI Voice Receptionist lead capture?
A: No, it works alongside it: The dispatcher collects lead information the same way standard lead capture does, then adds the hold-and-transfer flow on top.
Q: Can I customize what the dispatcher says to my technician?
A: Yes. The announcement message is customizable and can include dynamic fields like the caller's name, service location, and the reported issue.
Q: Can I trigger other automations from a dispatch call?
A: Yes. Dispatch calls fire an automation event you can customize — for example, texting your on-call technician the call details automatically. Learn more

new

Reputation AI

APIs & Integrations

Now Available

Ask for reviews only once the job is paid in full

A new zero-balance option for QuickBooks Online sends review requests only when an invoice is fully paid, not when it's first raised or partly paid.
Screenshot 2026-10-13 at 4
Review requests that match the customer's experience
The QuickBooks Online connection now includes a
zero balance invoice only
setting. When it's on, a review request goes out only once the invoice's balance due is fully cleared. Invoices that are raised but unpaid, or partly paid, no longer trigger a request.
Why it matters
Before, review requests from QuickBooks Online could go out the moment an invoice was created, whatever its payment status. That could mean asking customers for a review before the job was finished, or before they'd had a chance to review the work. Now, review requests line up with a completed, paid job, so customers are asked at the right time, helping businesses collect more - and better - reviews.
Who it's for
  • SMBs that invoice through QuickBooks Online and use automated review requests
  • Service businesses that bill on deposit, in stages, or after job completion
How to get started
  1. Go to
    Business App > Administration > Integrations > QuickBooks Online.
  2. Confirm the account's QuickBooks Online connection is active, with review requests enabled.
  3. Toggle on "Zero balance invoices only."
  4. Save. From then on, review requests are sent only when an invoice is fully paid.
Note: New QuickBooks Online connections also offer this option during setup.
FAQs
Q: What happens with partial payments?
A: Nothing is sent until the balance reaches zero. The request goes out when the invoice is fully paid.
Q: Do I have to use this setting?
A: No. It's an option you turn on per connection.
Q: Does this apply to other invoicing integrations?
A: This release covers QuickBooks Online.

new

Conversations AI

Now Available

AI Chat Receptionist

AI Voice Receptionist

SMS

New phone numbers pick up calls immediately

New phone numbers in Business App start answering calls the moment they're active so that nobody is left hanging.
Calls get through from day one
When a new phone number is activated, calls are now routed automatically:
  • With Conversations AI Premium:
    calls go to the AI Voice Receptionist.
  • Without Conversations AI Premium:
    calls forward to the business's phone number.
Why it matters
Before, a newly activated number did nothing until someone set up call handling. Customers who called it early simply didn't get through, and a missed call is a missed lead. Now every new number works from the moment it's turned on, so you can share it with confidence and your clients don't lose callers while setup catches up.
Who it's for
  • Partners activating phone numbers for SMB clients
  • SMBs using Conversations AI Premium and the AI Voice Receptionist
  • Businesses moving to a new number
How to get started
There's nothing to configure for this to work.
  1. Activate a new phone number for the business as usual.
  2. Calls are routed automatically: to the business's phone number, or to the AI Voice Receptionist if Conversations AI Premium is active.
  3. Place a test call to confirm it reaches the right place.
FAQs
Q: Do I need to change any settings?
A: No. Forwarding is set up automatically when the number is activated.
Q: Which number do calls forward to?
A: The business's phone number on file. Make sure it's correct before activating a new number.
Q: Does this change numbers I already have?
A: No. This applies to newly activated numbers.

new

Advertising Intelligence

CRM

Now Available

Forms

Blueprints

Protect integration-synced CRM fields from accidental edits

Mark CRM standard fields as read-only for a business, so data kept up to date by an integration isn't overwritten by a manual edit.
Screenshot 2026-10-13 at 4
Lock down the fields your integrations own
From Partner Center or Business App, a partner admin can mark any standard CRM field as "read-only" for a specific business.
  • Hidden during Form creation and editing:
    to protect from manual edits
  • Visible in tables:
    so everyone can see the data.
  • Setting carries through Blueprints:
    so you can configure it once and apply it to many accounts.
Why it matters
Before, standard fields could always be edited by hand, even when an integration was keeping them in sync. One well-meaning edit could break that sync and leave the record out of date. Now you decide which fields people can change, so your integrations stay reliable and the data your team - and your clients - rely on stays accurate.
Who it's for
  • Partners syncing CRM data from another system (such as a field-service, billing, or ERP tool)
  • Partner admins who manage CRM settings for client accounts
  • Agencies rolling out a consistent CRM setup across many accounts with Blueprints
How to get started
Note: Requires partner admin access.
  1. In Partner Center or Business App, go to
    Administration> CRM Objects
    and select the standard field you want to protect.
  2. Mark it as "read-only" and save.
  3. To use the same setting on other accounts, create a blueprint from this account and apply it.
FAQs
Q: Does read-only hide the data?
A: No. The field still shows in tables. It's only hidden from create and edit forms.
Q: Does this apply to every business I manage?
A: It's set per business. Use Blueprints to apply it across accounts.
Q: Can I undo it?
A: Yes. Turn read-only off for the field to make it editable again.

new

Business App

User Management

Now Available

Businesses can invite their own teammates to Business App

SMB users can now invite their teammates straight from Business App, and new accounts and business profiles can be saved without filling in every address and category field.
Faster team onboarding and lighter setup forms
  • Easy invites to Business App:
    SMB users can invite several teammates at once, set each person's Business App permissions, and send the onboarding email in one step. It's the same invite panel partners already use in Partner Center.
  • Fewer required fields.
    On the Easy Account Create form and the business profile form, most address fields and the primary category are now recommended instead of required. Only business name, market and country are still required. When you save with recommended fields empty, a prompt shows what's missing and why it helps, without blocking you.
Why it matters
Previously, when a business wanted to add a teammate to Business App, they had to ask their partner to do it, delaying the business and creating admin work for the partner. Now, businesses can add teammates themselves, saving everyone time.
Additionally, when adding a user the required fields further slowed things down, resulting in placeholder data being typed in to be able to save. This then caused problems in listings, reports and AI features. Now businesses can bring their team in themselves the moment they're ready, and accounts get created with real information or none at all, so it's clear what still needs filling in.
Who it's for
  • Partners onboarding new SMB clients who want less back-and-forth
  • SMBs with staff who need their own Business App login
  • Partners creating accounts quickly before all business details are available
How to get started
Invite teammates from Business App
  1. Go to Business App's homepage and select "Invite team member" near the top right, OR
    Business App > Administration > User Management > Invite User
  2. Add one or more people by email.
  3. Optionally, adjust each person's permissions or add a custom greeting.
  4. Select "Invite." Each person is created as a user and gets the onboarding email right away.
Create an account or edit a profile with fewer required fields
  1. Fill in business name, market and country, plus any other details you have.
  2. Save. If recommended fields are empty, a prompt lists them.
  3. Select "Return to editing" to jump to the first empty field, or continue without them.
FAQs
Q: Is inviting in Business App different from in Partner Center?
A: It works the same way, except you add people by email rather than searching CRM contacts.
Q: Do most people need to change the default permissions?
A: Usually not. Most invites go out with the default settings.
Q: Can I leave the address and category blank forever?
A: You can, but some features (such as listings and local search tools) work best with them filled in. On the business profile, once a recommended field is filled in and saved, it becomes required so those features keep working. Website stays optional.
Bing stopped sending real performance data, so we removed it to keep your reports accurate. The technical feed providing Bing analytics data stopped sending active metrics, causing Bing listings to report zero views and zero clicks regardless of actual search activity. Displaying these false zeros created a misleading impression that healthy listings were underperforming. Removing this broken data feed ensures your reporting remains accurate, dependable, and representative of true performance.
Why it's Important
  • Prevents misleading reporting:
    Active Bing listings were displaying zero views and clicks due to an upstream data feed issue, falsely signaling a performance problem.
  • Protects client trust:
    Removing the inactive metrics eliminates false underperformance signals, protecting partner credibility and preventing unnecessary client concern.
  • Zero impact on listing sync:
    Bing directory creation, updates, and overall listing health remain fully operational and unaffected.
What's Included
  • Dashboard update:
    Bing views, clicks, and related performance metrics are removed from Local SEO and Executive Reports.
  • Active listing sync:
    Bing listing creation, updates, and directory maintenance continue uninterrupted.
  • Sync health monitoring:
    Listing sync status and health indicators for Bing remain visible and active.
How to Access
This update is automatically applied across all accounts—no action is required.
  1. Go to
    Partner Center
    or
    Business App
    >
    Local SEO
    or
    Executive Report
    .
  2. View your reporting dashboards; remaining data sources (including Google) and Bing listing sync health status continue to display as normal.
FAQ
  • Is my clients' Bing listing sync still working?
    Yes. Bing listing creation, updates, and ongoing directory sync continue uninterrupted. Only the analytics reporting feed (views and clicks) is affected.
  • Will Bing analytics ever return?
    If Microsoft restores and fixes the analytics data feed, we will re-evaluate reinstating Bing metrics into reporting dashboards.

new

Multi-location

Conversations AI

Now Available

AI Chat Receptionist

Multi-location businesses can provide a localized customer experience with a centralized web chat

Put a single web chat widget on your brand's main website, and let each visitor pick their preferred location. No more choosing one location to represent the whole brand, or juggling a separate widget per site.
One widget, every location
Multi-location brands and franchises can now install one web chat widget on their main website that covers every location. When a visitor opens it, they get a searchable location picker listing each business by name and address.
Once they pick a location, the chat opens with that location's own AI Chat Receptionist, using that location's own knowledge. The conversation, contact, and lead all land in that specific location's inbox. Adding or removing a location later is just an edit to the widget's settings, not a change to the code installed on the website.
Why it matters
Before this release, a multi-location brand could only add a standard web chat widget one business at a time. A brand's main website had to either pick a single location to represent everyone, or skip web chat entirely. Now the brand site can serve every location at once. Each visitor lands with the right receptionist and the right inbox, and there's no central inbox to sort through and redistribute leads from. Onboarding a new location becomes a settings change instead of a web development request.
Who it's for
  • Partners managing brands or franchises with multiple locations
  • Multi-location managers who want a single brand website to serve every location's leads correctly
How to get started
Prerequisites
  • Multi-location Conversations must be turned on for the group.
  • Each location you want to include needs web chat active in its own Conversations settings. Locations without it show a yellow "Conversations AI not active" badge and can't be selected.
Setup
  1. From the multi-location group in Multi-Location Business App, go to
    Administration > Web Chat configuration > New Web Chat.
  2. Confirm the widget name (it auto-fills with the brand or group name and is for internal reference only. Rename it if the brand will run more than one widget).
  3. Under "Businesses included" select "Add locations" and choose from the "Choose businesses" window. Use "Select all" to add every eligible location at once.
  4. Optionally set a "Welcome greeting" and an "Initial AI message." These apply the same way across every location.
  5. Optionally customize "Appearance." Primary and accent colors, text-color toggles, widget corner placement, and the mobile call-to-action popup. These settings apply to the whole widget, not per location.
  6. Select "Next" to generate the installation code.
  7. Install the code on the brand website using the Website, Google Tag Manager, WordPress, or GoDaddy Website Builder option provided.
FAQs
Q: Do I still need a separate web chat widget on each location's own website?
A: If each location has its own website, you can still install a standard widget on each one. The multi-location widget is specifically for a single brand or corporate site that routes visitors to many locations. You can use either approach, or both.
Q: Why is one of my locations missing from the location list when I build the widget?
A: A location can only be added if it has web chat active in its own Conversations settings. If it shows a yellow "Conversations AI not active" badge, activate its AI Chat Receptionist first, then reopen the window.
Q: Can each location have a different AI Chat Receptionist?
A: Yes. Each location answers with its own receptionist and its own knowledge. The receptionist's name and avatar aren't shown in the chat window itself, but you can see which employee handles each location in the Choose businesses window when building the widget.
Q: A client says chats never arrived. Where did they go?
A: Check the inbox filter first. Chats arrive as anonymous web chat conversations until the visitor shares contact details, and the default inbox filter hides them. In the location's inbox, make sure the filters include Web Chat and Anonymous.
Q: Can I add or remove locations after the widget is live?
A: Yes, edit the widget and reopen Choose businesses. You don't need to change the code already installed on the website.
Q: Does the widget support embedded installs, not just floating?
A: No, the multi-location widget supports floating installs only. Embedded installs and widget actions (like prefill or auto-send links) aren't available on the multi-location widget at this time.
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