
We are excited to announce a major expansion to Vendasta’s AI workforce. Starting today, Conversations AI is no longer just for unlocking an AI Receptionist that answers phones and chats—it is a powerful engine that allows you to build a suite of specialized, Custom AI employees designed to help local businesses scale without increasing headcount.
While we are highlighting three "hero" roles today, these are powerful examples of what you can build using Vendasta’s flexible Custom AI employees framework. To help you hit the ground running, we have provided detailed, step-by-step instructions in our documentation to show you exactly how to configure these roles for your business.
Specialized roles you can build today
Using our custom framework, you can now deploy specialized AI employees to handle the heavy lifting of sales, support, and data analysis:

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AI Inside Salesperson:
Turn every inquiry into a qualified opportunity. You can build an AI Inside Salesperson that uses a mandatory discovery gate to confirm a business can serve a customer’s needs before booking a spot. It handles objections naturally and ensures your team only spends time on high-value "winners."- Best for:Lead qualification, appointment booking, and inbound sales consulting.
- View the step-by-step setup guide for the AI Inside Salesperson
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AI Support Agent:
Empathetic, resolution-first support 24/7. Configure an AI Support Agent that uses the HEARD framework (Hear, Empathize, Apologize, Resolve, Diagnose) to handle customer frustrations. It resolves common questions instantly and only escalates to a human teammate when necessary.- Best for:Troubleshooting, FAQs, and empathetic customer service via chat and SMS.
- View the step-by-step setup guide for the AI Support Agent
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AI Data Analyst:
Stop guessing and start deciding with data. The AI Data Analyst acts as an internal strategy partner, using the AIR framework (Analyze, Interpret, Recommend) to turn raw numbers into clear business signals. It tells you exactly what to do next to close a deal or recover a detractor.- Best for:CRM insights, sentiment analysis, and proactive business
- View the step-by-step setup guide for the AI Data Analyst
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How to get started
These roles are available as blueprints for all partners with Conversations AI active. To build your first specialized AI employee:
- Navigate to AI > AI Workforcein the Business App.
- Select Create Custom AI Employee.
Open the corresponding help article above to copy and paste the specialized role prompts.
The sky is the limit
Remember, these three roles are just the beginning. You can use the custom AI employees framework to build any role your business-to-business operation needs by defining your own unique purpose, capabilities, and knowledge sources.