YouTube Analytics Integration for Video Campaign Reporting
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Nick Prentice
We need the ability to report on core YouTube video performance metrics within Advertising Intelligence, including views, watch time, and video completion rate.
Currently, the platform only surfaces data available through the Google Ads API (impressions, clicks, cost, conversions), which creates a significant reporting gap for YouTube campaigns. These campaigns are inherently video-focused, and without access to video-specific KPIs, it is difficult to accurately demonstrate performance and ROI to clients.
This limitation impacts our ability to confidently sell and scale YouTube advertising as part of our service offering.
We are requesting a separate integration with the YouTube Analytics (YouTube Studio) API to pull in key video metrics and incorporate them into client reporting dashboards.
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M
Matt Kraft
Hi Nick - thanks for sharing this request, this is helpful context. We’re actively exploring ways to evolve Ad Intelligence, and we’ll take this feedback into consideration as part of that process.
In the meantime, someone from our team will reach out directly to learn more about your specific reporting needs and use cases for YouTube video campaigns. Thanks!