The Vendasta team is excited to announce that
MatchCraft
, global leader in AI-powered digital advertising, is coming to the Vendasta Marketplace on April 16th, 2025!The MatchCraft platform is designed to maximize ROI through AI-driven automation, advanced targeting, and real-time analytics. By leveraging MatchCraft’s cutting-edge technology, Vendasta’s Marketing Services team of
expert Digital Ads Specialists
will optimize and scale paid ad campaigns across search, display, and social media
—driving better results for your clients with less effort on your end.Starting April 16th, all
Vendasta Digital Ads Services
will transition to MatchCraft Managed Services
—delivering the same expert fulfillment with the power of MatchCraft’s AI and automation.No Action Required for Existing Campaigns!
If you're already running Digital Ads campaigns, nothing will change—your clients will continue receiving
expertly managed, high-performing ads
with MatchCraft’s technology powering every campaign
. This means your clients will see the name of the service change from “Digital Ads” to “MatchCraft Ads” inside of Business App.What is MatchCraft?
MatchCraft has been at the forefront of AI-driven digital advertising since 1998, helping agencies, media companies, and enterprises run highly optimized campaigns at scale. Acquired by Vendasta in 2022, MatchCraft’s award-winning platform powers millions of dollars in ad campaigns worldwide, driving higher efficiency, better targeting, and maximum ROI. Recognized as the Microsoft Advertising Rising Star of the Year, MatchCraft is the trusted choice for businesses looking to scale digital advertising with automation, data-driven insights, and expert strategy.
Introducing Three MatchCraft Services:
Beginning April 16th, you’ll be able to purchase
three MatchCraft-powered advertising services through the Marketplace:
1. MatchCraft Express Ads
– Fast, AI-Powered Ad Launching
- Perfect for small-budgets, promotional campaigns, or businesses looking to build brand awareness.
- Runs Google Search & Microsoft Bing Ads through MatchCraft’s AI-powered platform.
- Features instant AI campaign setup—automatically generating keywords, ad copy, and targeting based on order details.
- Vendasta’s Team of Digital Ads Specialists will provide post-instant-launch cutomizations to the ads campaign and offer quality assurance checks at 30 and 90 days.
- Currently only for partners billing in USD. Other currencies coming soon!
2. MatchCraft Managed Ads Campaign
(Previously “Digital Ads: Campaign”)
- Ideal for businesses with ongoing advertising needs that require expert management, thorough strategy and multiple touchpoints.
- Runs campaigns across search, display, or social platforms.
- Includes monthly strategic optimization by Vendasta’s Digital Ads Specialists using MatchCraft’s AI.
- Important update:minimum ad spend increasing from $300 to $500—to ensure we are providing the right service to the right customer.
- Name change of existing Digital Ads: Campaign service.
3. MatchCraft Managed AI AdVantage
(Previously “Digital Ads: AI AdVantage”)
- Best for businesses with little to no online presence, everything needed to start your client’s advertising. *A great option for a new business looking to unlock the power of advertising!
- Media spend, website landing page, AI-powered webchat installation, call tracking, strategy calls with the team, and more are included in this package.
- Runs multi-channel campaigns across search, display, or social platforms.
- Vendasta’s Team of Digital Ads Specialists will optimize ads monthly.
- Name change of existing Digital Ads: AI AdVantage service.
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Summary:
By ordering ad campaigns on MatchCraft’s AI-powered platform, managed by Vendasta’s expert Digital Ads Specialists, your business will benefit from:
- Smarter, high-performing ad campaigns– AI-driven automation, precise targeting, and continuous optimization for maximum ROI.
- Effortless campaign management– Our team of trained specialists handle everything, ensuring seamless execution and top-tier results.
- Seamless transition for existing clients– If you’re already using Vendasta’s Digital Ads services, there’s no disruption—just the same great performance powered by MatchCraft.
This marks the future of digital ads fulfillment at Vendasta—a more intelligent, efficient, and results-driven approach to paid advertising! 🚀
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Frequently Asked Questions (FAQs)
1. What is MatchCraft, and how does it improve digital advertising?
MatchCraft is a leading AI-powered digital advertising platform that automates, optimizes, and scales paid ad campaigns across search, display, and social media. It uses AI-driven automation, advanced targeting, and real-time analytics to maximize ROI. Vendasta’s Digital Ads Specialista leverage this powerful platform to run high-performance campaigns for your clients.
2. Will I or my clients have direct access to the MatchCraft platform?
No, MatchCraft requires expert management to ensure the best results. Vendasta’s trained Digital Ads Specialists will handle all campaigns, using MatchCraft’s advanced AI-driven tools to optimize performance and maximize ad efficiency.
3. What happens to my existing Digital Ads campaigns?
There’s no action required—your existing campaigns will continue running seamlessly. The only change is that they are now officially branded under MatchCraft Managed Services, emphasizing the power of the platform behind them.
4. What’s changing with the transition to MatchCraft Managed Services?
Service names are changing (see new service names above) to reflect how all digital ad fulfillment leverages MatchCraft’s AI-driven automation to improve efficiency and results.
The minimum ad spend for MatchCraft Managed Ads Campaign is increasing from $300 to $500, to ensure we are delivering the right campaigns to the right clients.
5. How does MatchCraft Express Ads differ from the other services?
MatchCraft Express Ads is a fast-launch, AI-powered ad solution designed for smaller budgets and/or brand awareness campaigns. Unlike the fully managed services, MatchCraft Express Ads has fewer touch points and automatically generates ad copy, keywords, and targeting based on order details, making it a quicker and more affordable option. Our expert team is still present and will provide services such as campaign customization post-launch and optimization assurance on day 30 and 90 of the campaign.
6. Why is the minimum ad spend increasing for MatchCraft Managed Ads Campaign?
The introduction of MatchCraft Express Ads provides a solution for clients with smaller budgets or short-term campaigns, while the updates to MatchCraft Managed Ads Campaign ensure we're delivering the right service to the right clients.
7. How do I place an order for MatchCraft services?
Starting April 16th, 2025, you can order MatchCraft Express Ads, MatchCraft Managed Ads Campaign, and MatchCraft Managed AI AdVantage directly from the Vendasta Marketplace.
8. Who do I contact if I have more questions?
For more details, visit our Help Center or reach out to support@vendasta.com. We're here to help!