Consider Product Name Change for Local SEO
planned
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Brian McGuire
I often find that I have to explain to clients that Local SEO is NOT and SEO optimization service, but rather online listing management and TRACKING of keywords. With the name change of Listing Distribution to Citation Builder coming (applause for making that name more clear), I'd ask if a name change could be considered. I found the previous name of Listing Builder to be more descriptive of what the product does, but I'd be open to anything to help avoid confusion with SEO optimization services.
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Rylan Morris - Vendasta
planned
Hey Brian McGuire. Thanks for sharing this—it’s really helpful context. You’re not alone in flagging the confusion around the Local SEO name. We’ve also heard from other partners that the current label can create misaligned expectations, since the product focuses on listing management and keyword tracking rather than SEO optimization services.
With the renaming of Listing Distribution to Citation Builder, we’re already taking steps to improve clarity across the product suite. Updating the Local SEO name is definitely on our radar as part of that broader effort, and your input reinforces that it’s worth prioritizing. We’ll be exploring options that better reflect what the product actually delivers—whether that’s circling back to something like “Listing Builder” or considering other descriptive alternatives.
We’ll keep you posted as naming discussions progress, and really appreciate you taking the time to highlight how this impacts client conversations.
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Vignesh Mohan
Brian, the partners have an opportunity to whitelabel the product and sell it under a different brand name if they wish to.
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Brian McGuire
Vignesh Mohan. That's not available to all partners. Only on certain plans.