Rather than ask prospects for the competitor info AFTER they already completed the snapshot, why not ask at the same time rather than asking later? I like the idea is to providing them with a more comprehensive Snapshot Report with the competitor info included.

I'm finding asking after the fact in a follow-up email or campaign flow delays having the report ready promptly. We have their interest/attention when they complete the widget form. Why not ask one more question?

Even if it's not programmed to automatically add it when the report is generated, having the info so that we can add it ourselves is fine if it means rolling this out sooner rather than later.