It would be really great to be able to customize the fields included in a contact profile so that it's limited only to the fields that are relevant to a particular SMB. I have a client asking if I can hide the fields that aren't relevant to their home services business (linkedin URL, birthday, interests, etc.). With CRM customization being such a strong selling point (in terms of automated workflows), this functionality would only strengthen the case for the Vendasta CRM vs. other alternatives.