To protect consumers from spam, US telephone carriers now manually review business websites before approving SMS messaging. This step-by-step guide helps you ensure your clients’ website meets specific carrier requirements to avoid registration delays and rejections.
Why it’s Important
Incomplete website information is a leading cause of A2P 10DLC registration failure. By proactively updating privacy policies and opt-in forms, partners can reduce friction, avoid lengthy carrier re-submissions, and get messaging services live for their clients much faster.
What’s Included
- Update the privacy policy– Explicitly state that SMS data is not shared and include opt-out/help instructions.
- Update the Terms of Service (ToS)– Describe the "SMS Program" and include standard carrier liability phrases.
- Add opt-in checkboxes to web forms– Ensure clear "Call to Action" checkboxes are present and unchecked by default.
- Enable AI chat consent– Capture express written consent automatically via the AI Chat Receptionist.
Please download the step-by-step guide and share the update with your SMB clients. Once those updates are live on the client's website, please submit their
A2P verification request
through the platform. From there, it typically takes 8–9 business days
for carrier review and approval.