Automatically map services to strengthen local search visibility in Google Business Profile

Google rewards profiles that use its Structured Services library by recognizing and surfacing those services in relevant searches. We've updated how services map behind the scenes so eligible services automatically benefit, while everything customers have already added stays exactly where it should. The update happens automatically with zero customer impact and no services lost.

Why it's Important

Local search visibility depends on Google understanding what a business actually offers, but mapping services accurately to Google's expanding Structured Services library has historically been a manual, error-prone process.

Stronger SEO performance:
Services with a strict match to Google's library are now mapped to Structured Services, helping local businesses appear in more relevant searches and improving discovery.
Zero customer disruption:
All existing services are preserved. Customers won't see services disappear, change, or require reconfiguration.
Custom Services protected:
When a service doesn't match Google's structured list, it remains in place as a Custom Service so nothing is lost in translation.

What's Included

Automatic mapping:
Services on every Google Business Profile in the platform are evaluated and mapped to Structured Services where a strict match exists.
Custom Service fallback:
Services without a structured match continue to display and function as Custom Services.
Continued Custom Service management:
Customers and partners can continue adding Custom Services directly within Business Profile.

How to Access

The update is live now across all partner accounts and applies to all applicable Google Business Profiles managed in Vendasta. No action is required.

To review services on a profile:

Go to
Business App
>
Business Profile
>
Services
Review the
existing service list
to see automatically mapped structured matches and remaining
Custom Services
Add or edit
Custom Services
at any time

FAQ

Did this update cause any services to be lost?

No services were lost. Every service that existed before this change is still present, either as a Structured Service or a Custom Service.

Do my customers need to take action?

No customer action is required. The mapping happened automatically behind the scenes when the update went live.