The fastest-growing local advertising channel is now inside Vendasta MatchCraft. Channel Partners can offer TikTok campaigns to their local business clients, with Vendasta's expert ad team managing each campaign end-to-end. Qualifying advertisers can also earn up to $10,000 in matched TikTok ad credits, available through December 31, 2026.
Conditions apply.
One dashboard for TikTok budgets and reporting, alongside every other channel
Once a TikTok campaign is created and connected to the MatchCraft platform, partners and their advertisers see TikTok spend and performance inside the same MatchCraft dashboard they already use for every other channel. No separate reporting stack to reconcile. No exporting from TikTok Ads Manager to assemble a cross-channel story.
Example: An agency managing a beauty salon's Google search and Meta retargeting campaigns can now add a TikTok awareness campaign through MatchCraft and surface the results in the same client report they already send.
TikTok ads: Sold by your agency, managed by Vendasta
Vendasta's expert ad team handles campaign setup, creative, targeting, and ongoing optimization, linking each campaign back to MatchCraft for budget control and unified reporting. Creative is built from the assets the local business already has, including logo files, social posts, product photos, and brand imagery. No production crew. No agency retainer. No learning curve for your team.
For Vendasta Partners, this is a new revenue line on managed TikTok ad spend, with no new stack to build and no team to retrain.
Vendasta is now a badged TikTok Channel Sales Partner
The TikTok Channel Sales Partner designation is awarded to a small group of ad tech platforms TikTok recognizes as best-in-class for delivering TikTok advertising at scale.
For Channel Partners, that means three things:
- Vendasta Services advertising specialists run every campaign, with hands-on creative and campaign support
- Direct product and API consultations from TikTok for the platforms supporting your local business clients
- First-mover credibility to bring to client conversations: Vendasta is among the first ad tech platforms named to the program
Double TikTok ad budgets, without doubling spend
Eligible local business advertisers receive matched TikTok ad credits based on cumulative qualifying spend during a 60-day window from their registration date. Matching is tier-based across six tiers, from $250 to $10,000, and advertisers receive the matched value of the highest tier they reach. Credits expire at the end of the quarter following the advertiser's registration.
Who is eligible?
- Businesses that have never advertised ($0 spend) on TikTok
- Businesses that will spend at least $250-$50,000 / mo. USD
- Operates in a region where TikTok self-serve ads are available
- Interested in making the most of this limited-time* offer? Contact your Vendasta Account Manager to enroll qualifying advertisers.
*
Offer valid until 31 December 2026.
Why this matters
Local consumers spend significant time and attention on TikTok, and the content they watch on the platform influences their purchasing decisions. Until now, the cost of getting a local business onto TikTok, producing the creative, learning a new ad system, and running TikTok in one tool while every other channel lived in another, was higher than many clients would pay. Local businesses watched competitors go viral from the sidelines, and partners passed on a channel they couldn't deliver or report on profitably.
- This release removes those friction points without overstating what the platform integration does:
- Fulfillment is handled. Vendasta MatchCraft Managed Ads sets up the TikTok campaign, builds the creative using assets supplied by the client, and actively manages the campaign’s budget.
- Reporting is unified. Once the campaign is linked, TikTok shows up in the same MatchCraft view as every other channel.
- The matched-credit offer gives slow-to-adopt clients a financial reason to test the channel while doubling their own dollars.
Who it's for
- Partners running paid media at scale who want a managed TikTok offering they can resell, without staffing a TikTok creative team or learning a new reporting tool.
- Sales-focused partners (agencies, publishers, media companies) who want a low-maintenance revenue stream and don't want to expand their in-house ad ops.
- Consumer-facing local businesses whose customers are already on TikTok: beauty salons, boutiques, cafés, fitness, lifestyle services.
- Long-tenured, slow-to-adopt local businesses, family-run shops, blue-collar service businesses, where the matched-credit offer makes "let's try TikTok" a much easier conversation.
Need creatives? We've got that coming soon
Local businesses don't need a production crew or an in-house video team to run TikTok ads through Vendasta. We offer a short-form video creative service as an add-on to the MatchCraft Managed Ads Campaign for TikTok.
Have our team produce TikTok-ready short-form video from the assets the local business already has, including logo files, brand photos, and product imagery.
What's included:
- Platform-native short-form video (9:16 vertical, optimized for TikTok)
- Creative built from the client's existing brand assets
- One review and revision round before campaign launch
For Partners whose clients already have TikTok-ready video creative, the add-on is optional. The standard MatchCraft Managed Ads Campaign for TikTok will run the campaign with whatever assets the client provides.
How to access
TikTok campaigns are fulfilled through MatchCraft Managed Ad Campaigns and can be purchased in Partner Center. Need short-form video creation as well? Order our upcoming TikTok Ad Creatives add-on, and our team of experts will create AI videos to drive your business goals.
Disclaimer: New advertisers register as TikTok Ads Manager advertisers via Channel Sales Partners. Upon registration, the offer will be sent to their TikTok Ads Manager within 1-2 business days. Each new advertiser may participate once. Duplicate business or ad details are ineligible for multiple rewards. Participants must meet all local registration and compliance requirements. The new client (advertiser) has 60 days from registration to reach any spend tier. The 60-day period is considered the promotion window. Only cash (out-of-pocket) spend counts toward accumulation. The 60-day accumulation window cannot be extended or rolled over. Ad credits apply only to campaigns run in TikTok Ads Manager. All ad credits expire by the end of the next quarter following the client's registration date. TikTok reserves the right to pause, deny, or revoke credits for any policy violations.