Sync HubSpot Contact and Company data to ensure a consistent source of truth across Partner Center and Business App

Maintain a consistent source of truth by syncing Contact and Company data, now available in Partner Center and Business App.
What it is
The new HubSpot integration
 enables a seamless, two-way data sync for Contacts and Companies between HubSpot and Vendasta’s Business App. Once connected, the integration automatically keeps records aligned across both platforms, ensuring that updates made in one system—such as phone numbers or email addresses—are reflected in the other.
Why it's Important
Many sales and marketing teams rely on both HubSpot and Business App to manage customer relationships, but keeping data aligned manually is time-consuming and prone to human error. This integration eliminates manual data entry, prevents record discrepancies, and ensures that teams are always working from accurate, up-to-date information
. By reducing duplication, partners can focus on driving growth rather than managing administrative tasks.
What's Included
Two-way Contact sync
: Automatically sync new or updated contacts between HubSpot and Business App.
Company record alignment
: Ensure company details remain consistent across both platforms.
Streamlined workflow
: Reduce manual updates and data discrepancies within minutes of an update.
How to Access
To get started with the HubSpot integration, follow these steps:
Navigate to Administration
 > Integrations
 (or Connections) > Browse
.
Search for HubSpot
 and click Add Connection
 (or Connect HubSpot).
In the pre-connect form, choose your preferred sync options for contacts and companies and click Continue
.
Authorize the connection using HubSpot OAuth
.
Confirm that the status shows as Connected
 with the current date (e.g., April 15, 2026).
FAQ
Q: What data is currently included in the sync? A: 
The integration currently supports a two-way sync for Contacts and Companies. Future updates may expand to additional data types.
Q: Who can use this integration? A: 
Both Partners and their SMB clients can use it. Partners manage the connection in Partner Center, while SMBs benefit from synced data within Business App.
Q: Do deletions sync between HubSpot and the Vendasta platform? A: 
No, deletions in one system do not automatically delete records in the other to prevent accidental data loss. 