When activating a pro product (which replaces a formerly activated standard or free product), the next renewal date should reflect that of the pro product's activation date, not the free product's. Because this screws up the billing cycle so that the partner will have to manually deactivate said pro product to keep billing cycle synced once the order concludes... So there is little reason to activate standard reputation management or listing sync by default once an account is created, because if the retailer ever upgrades it, it just adds micromanagement to keep the billing cycle succinct once things conclude.