Embedding CRM forms is a nice feature, but it seems less than ready for prime time.
Couple of features that really should be available out of the gate.
  1. Placeholder text fields for all fields. They are completely missing on the Email and Phone Number fields. Arguably, the most important fields.
  2. Multi-column and inline options.
  3. Padding options for fields and container.
  4. Ability to hide labels and use placeholder text for condensed forms.
  5. Ability to select fonts or add your own custom font-family name so the font with match the website the form is on.
  6. Custom CSS section for advanced designers.
At the moment, the CRM forms are just not usable in a professional setting. Clients want their forms to match the design they paid for.
I do hope this is something that doesn't take long to consider an implement, getting clients to use the Business App on a regular basis is a challenge, the CRM is great way to keep them engaged and logging in, which in-turn helps you retain those clients.
Please do this soon!