Reports & Analytics

The platform is an all-in-one digital platform that offers single login to manage the entire digital scope. However, in every organization there are still other sources (i.e. ERP-Systems or in our case a Hotel Management System) that produces some KPI, Statistics, Insights etc.) Currently, there is a disruption because of those disparate applications. Therefore, we would need an API to be able to feed 3rd party KPI, insights, and statistics into the Executive Summary and with this, also the Multi Location Dashboard.

The current Snapshot Report website widget allows you to place the widget on a certain page of your website. It would be great if we could create a "floating" Snapshot Report button similar to a web chatbot (or incorporate with the chatbot) that follows the website visitor while on your site.

It would be great to have an AI-generated summary of key takeaways displayed in the Snapshot sidebar for a quick review without needing to dive into the full report.

Add an AI summary generator on the Executive Report. Include performance highlights across the marketing funnel and optimization recommendations relevant to the selected reporting period.

Executive Report e-mails should allow customization to include something other than just a link to the Executive Report. Many customers are not clicking through to their Executive Reports, how many we don't know because this information is not currently available. Most of the SMB's we represent are more interested in the results of the work we do for them than the work itself as they are not technical and don't care about the particulars. If we could have the option in the Executive Report e-mail to include the Marketing Funnel and/or the Google Business Profile performance it would be a great, quick reinforcement of the fruit of our efforts, which is ultimately all SMB's care about. Put differently, customers are not getting enough visual reminders of what they ultimately pay us for, results. Doing this would be an easy measure to increase customer retention.

Executive Report should showcase data graphs for custom timeline comparison. For example: If I want to see what happened in May 2022 vs May 2023 (seasonal business), the graphs should compare the two time periods

The videos in the Snapshot report are all outdated, the Listing one shows 4 data aggregators still.

For businesses with multiple locations, it would be extremely powerful to aggregate the findings across the locations individual snapshots into one report.

The ability to modify the colors (e.g., header and banner fill colors) and fonts used in snapshot reports would be useful.